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Strategies For Building A Winning Sales Force

Have you been charged with developing a winning sales force for a new company, division or product line? If you’re starting from scratch, you certainly have your work cut out for you. Follow these winning strategies from the professionals and you’ll be meeting sales goals in no time!


Clearly define the qualifications and objectives for the sales position. Work in conjunction with your Human Resources Department to develop job descriptions. Provided you have been given a budget, set the terms of compensation with base salary, commissions and bonuses clearly defined.

At the same time you are interviewing candidates for the positions, they will be interviewing you, your company and position in the industry. Put your best foot forward. Take advantage of the terrific savings offered by  Groupon coupons and schedule an appointment with a professional salon for  laser hair removal. Put on your best suit and polish your shoes. Your job is to attract the best and brightest talent.

Once you’ve made job offers to your top candidates and have assembled the sales force, don’t underestimate the critical role training plays in the success of your sales force. Sales training, product training and company policies should all be clearly defined. Role playing and product demonstrations should be part of the professional selling skills program. Empower your sales force with clearly set sales objectives and expectations for reporting. If you’re working in conjunction with an internal customer service group, cross train your sales team on the role of the customer service agent in the sales cycle.

Treat your team with respect, help them meet their goals and reward them for a job well done. Training and mentoring should be a continuous part of their job. Good luck on your new venture!

About Adrien Myles

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