Based on the point of view of the common guy, consumer marketplace is larger than b2b selling market. However the real truth would be that the Business to business marketplace is larger. Regardless of the organizations are participating in it like buying and selling industries, government departments each one is directly or not directly involved with b2b transactions.
Some information mill there which totally focus on b2b selling market, whereas some companies which sells to both consumer market and also to companies. A number of such good examples from the information mill Satyam, TATA, Wipro, Epson, Hewlett packard and Canon etc. In the industry to business market they need to handle purchasing goods.
Based on one research generally all marketing methods must start having a complete knowledge of company’s purchasing behavior. The business purchasing behavior is really a fundamental factor for the providers of the company to be able to observe how to fulfill customer’s demand. Business purchasing means it shouldn’t be carried out by someone. It’s an interaction between professionals. Today technologies have transformed the technique of economic purchases. You will find new tools available for sale. Internet has additionally made lot many tasks very simpler.
All business should turn to their customers in the market. Today it’s very rational of b2b selling market. Various different companies should focus on their market according to different segments. A number of such factors that need considering are kind of customer, application towards the consumer and buying situation. Even suppliers ought to be greatly obvious using the qualities of b2b market. Finally the entire process of purchasing, quantity of stakeholders who’re involved, the type of tools utilized by them, factors that they consider while buying decision and just what exact process to follow, all ought to be recognized to maintain long-term and healthy business model.